Sans Normal Ogse 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Fact' by ParaType, 'Multima' by René Bieder, 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor, and 'Brock Pro' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, punchy, modern, straightforward, impact, clarity, modernity, approachability, visibility, geometric, rounded, blocky, clean, sturdy.
This typeface is a heavy, compactly engineered sans with broad proportions and large, open counters. Curves are built from smooth, near-circular geometry, while terminals are clean and blunt, giving the letters a solid, cut-from-one-piece feel. The stroke system is largely uniform, and the overall color on the page is dense and even, with clear interior spaces that keep forms readable at display sizes. Uppercase shapes lean toward simple, architectural construction, while lowercase forms remain straightforward and utilitarian, with single-storey structures and minimal detailing.
It performs best in high-impact settings such as headlines, posters, and bold brand statements where a dense, confident typographic voice is needed. The sturdy shapes and open counters also suit signage and packaging that must read quickly from a distance.
The tone is assertive and upbeat, projecting clarity and impact without feeling sharp or technical. Its rounded geometry and ample counters add approachability, while the heavy weight conveys confidence and immediacy.
The design appears intended to deliver maximum presence with a clean, contemporary sans construction—favoring simple geometry, strong silhouettes, and a highly uniform stroke system for consistent impact across letters and numerals.
Spacing appears set to maintain strong rhythm in large text, with wide letterforms and generous internal space producing a stable, poster-like texture. Numerals match the letterforms in weight and geometry, aiming for consistent visual mass and quick recognition.