Sans Normal Lagav 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Helvetica', 'Neue Helvetica Armenian', and 'Neue Helvetica Paneuropean' by Linotype; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Novus' and 'Nimbus Sans Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, energetic, confident, impact, motion, emphasis, branding, legibility, oblique, geometric, rounded, compact, blocky.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are uniformly thick with minimal contrast, giving the letters a solid, block-like presence, while curves stay clean and elliptical rather than calligraphic. Counters are relatively tight (notably in O, B, P, and 8), and terminals are mostly blunt with gently softened corners. The overall rhythm is forward-leaning and sturdy, with straightforward construction and clear, simplified joins.
Best suited to display typography where bold presence and forward motion are desirable—headlines, posters, athletic or performance branding, packaging callouts, and short signage. In longer passages the heavy weight and tight counters create a dense texture, so it’s most effective for short-to-medium bursts of copy.
The face reads energetic and forceful, with a fast, sporty slant and a strong, modern voice. Its dense color and rounded geometry make it feel friendly enough for consumer branding while still projecting confidence and impact.
Likely designed to deliver maximum impact with a clean, contemporary sans structure while adding speed and emphasis through an oblique stance. The simplified, rounded forms suggest an emphasis on clarity and consistency at large sizes rather than delicate detail.
The italic angle is consistent across uppercase, lowercase, and figures, producing a cohesive “in-motion” texture in text. Numerals match the letterforms in weight and roundness, with sturdy, high-impact silhouettes that hold up well in large display settings.