Sans Superellipse Illy 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Akceler' by Adtypo, 'Bruna' by Lechuga Type, 'Praxis Next' by Linotype, 'Dalle' by Stawix, 'Byker' by The Northern Block, and 'Thicker' by Zetafonts (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, logos, sporty, assertive, energetic, modern, dynamic, impact, motion, branding, attention, slanted, compact, rounded, chunky, soft corners.
A heavy, slanted sans with compact, superelliptical construction: bowls and counters read as rounded rectangles, and corners are broadly softened rather than fully circular. Strokes stay consistently thick with minimal modulation, creating solid silhouettes and tight internal spaces. The lowercase shows a tall x-height with short extenders, while uppercase forms are wide-shouldered and blocky, giving a sturdy, forward-leaning rhythm. Numerals and caps share the same rounded-rectangle logic, producing a cohesive, massy texture in text.
Best suited to display applications where impact and speed are desired: sports and performance branding, punchy headlines, posters, packaging callouts, and logo wordmarks. It can work for short UI labels or signage when set large enough to preserve counter clarity.
The overall tone is forceful and fast, with an athletic, headline-driven presence. Its slant and dense weight convey urgency and motion, while the rounded geometry keeps it friendly enough for contemporary branding.
The design appears intended to deliver maximum impact through dense, rounded-rectilinear forms and a pronounced forward slant, balancing aggression with softened corners for contemporary, brand-friendly display typography.
Counters can run small at text sizes due to the heavy weight, so spacing and size choices matter for clarity. The slant is strong and consistent, reinforcing a sense of directional momentum across both uppercase and lowercase.