Sans Normal Lukup 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Qubo' by Hoftype, 'Famiar' by Mans Greback, 'Core Sans N SC' by S-Core, and 'Ebony' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, athletic, advertising, energetic, confident, retro, high impact, forward motion, friendly strength, display clarity, oblique, rounded, soft corners, compact counters.
This typeface is a heavy, right-leaning sans with rounded, oval-based construction and smoothly softened joins. Strokes stay broadly uniform, with compact interior counters and sturdy terminals that keep forms dense and punchy. Curves (especially in C, G, O, and S) are generous and slightly squashed, while diagonals (A, K, V, W, X) feel forceful and tightly controlled. The lowercase follows the same bold, oblique rhythm with a single-storey a, a tight e, and a compact, hooked f, producing a cohesive, poster-forward texture.
It works best in short, high-visibility settings such as headlines, posters, sports-related branding, and promotional graphics where strong emphasis and momentum are desirable. It can also support packaging and social advertising when a compact, attention-grabbing typographic voice is needed, while longer passages will read very dark due to the dense counters and weight.
The overall tone is assertive and kinetic, with a sporty, promotional feel. Its rounded geometry softens the weight just enough to read as friendly rather than aggressive, making it feel upbeat and contemporary with a hint of retro display styling.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance, combining rounded, geometric shapes with substantial weight for confident display typography. Its consistent, uniform stroke treatment and compact interiors suggest a focus on bold clarity and visual punch over delicate detail.
Spacing appears designed for impact: the bold massing and reduced counters create a dark, continuous color in text lines, especially in mixed-case settings. Numerals are similarly stout and slanted, matching the lettering’s forward motion and maintaining a consistent, blocky presence across sequences.