Slab Square Veru 2 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: signage, packaging, headlines, posters, labels, industrial, technical, retro, utilitarian, mechanical, compact clarity, industrial tone, signage utility, retro tech, boxy, squared, condensed, crisp, sturdy.
A condensed, monoline slab-serif with squared geometry and flat terminals. Corners are consistently rounded just enough to soften the otherwise rectangular construction, producing a clean, machined feel. Counters tend toward squarish shapes, and curves are controlled and minimal, especially in letters like C, G, S, and O. Spacing reads even and disciplined, with compact proportions and a steady rhythm that stays legible in continuous text.
Well-suited to signage, labels, and packaging where a compact footprint and high contrast against backgrounds are important. It also works effectively for headlines and short blocks of copy that benefit from a technical, industrial voice, and can add a controlled retro note to posters and editorial display settings.
The overall tone is utilitarian and technical, evoking labeling, instrumentation, and industrial signage. Its squared forms and restrained detailing also give it a mild retro flavor—more mid-century practical than decorative—making it feel sturdy, no-nonsense, and engineered.
This design appears intended to deliver a space-efficient slab-serif voice with an engineered, square-built aesthetic. The consistent stroke weight, restrained curves, and squared counters suggest a goal of clarity and robustness, balancing legibility with a distinctive industrial character.
Uppercase structures are straightforward and schematic, while the lowercase keeps the same boxy logic with simple, upright stems and compact bowls. Numerals follow the same squared, slabbed construction for a consistent alphanumeric color, and punctuation appears similarly rigid and clean.