Sans Contrasted Fydo 7 is a very bold, wide, high contrast, italic, normal x-height font visually similar to 'Kiez' by Groupe Dejour (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, retro, impact, speed, display, branding, slanted, oblique, punchy, dynamic, compact counters.
A heavy, right-slanted sans with an oblique construction and noticeable stroke modulation. Letterforms are broad and blocky with smooth, curved transitions and tight internal counters that add density at display sizes. Terminals are clean and mostly squared-off, while diagonal joins and angled cuts create a forward-driving rhythm. Numerals follow the same muscular, compact pattern, with bold, rounded bowls and crisp diagonal accents.
Best suited to bold headlines, poster typography, and branding that needs motion and impact—especially sports, motorsport, or energetic retail packaging. It can work for short pull quotes or subheads when given enough size and spacing, but is strongest as a display face rather than for extended body copy.
The overall tone is energetic and forceful, with a confident, action-oriented presence. Its slant and dense color give it a speed-and-power feel that reads as sporty and slightly retro, like classic athletic branding and headline typography.
Designed to deliver maximum impact with a fast, forward-leaning stance and a dense, high-energy texture. The contrasted strokes and angled details suggest an intent to feel modern and aggressive while still nodding to classic, italicized display sans traditions.
In longer lines, the strong slant and tight counters increase visual momentum but can reduce clarity at smaller sizes. The heaviest strokes dominate the texture, so generous tracking and leading help maintain readability in paragraph-like settings.