Sans Superellipse Edkup 10 is a regular weight, very narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, magazines, branding, packaging, sleek, modern, fashion, editorial, cosmopolitan, space saving, modern display, stylish emphasis, dynamic tone, condensed, slanted, clean, smooth, upright terminals.
A highly condensed, right-leaning sans with smooth, rounded-rectangle curves and a crisp, controlled stroke flow. Counters are narrow and vertically oriented, giving letters a tall, streamlined silhouette and a tight rhythm in text. Terminals are clean and mostly unadorned, with gently rounded joins that keep curves soft while maintaining a precise, engineered feel. Numerals follow the same tall, compressed proportion, with simple, legible shapes that align well with the uppercase and lowercase.
Well suited to headlines and subheads where a tall, compressed voice can save space while staying stylish. It also works for branding systems—especially in fashion, beauty, and lifestyle contexts—plus packaging and display applications where a sleek, modern tone is desired.
The overall tone is sophisticated and contemporary, leaning toward a fashion and editorial sensibility. Its narrow, slanted posture adds momentum and a sense of urgency, while the clean construction keeps it polished rather than casual.
The design appears intended to deliver a contemporary, space-efficient italicized display sans that feels refined and energetic. Its rounded-rectangle geometry and disciplined terminals suggest a focus on clean reproduction and consistent texture in tight, vertical compositions.
In sample text, the condensed spacing and strong vertical emphasis create a distinctive texture that reads best when given ample size or generous tracking. The slant is consistent and purposeful, helping long lines feel dynamic without becoming script-like.