Sans Other Wiri 10 is a very bold, wide, very high contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, kids branding, playful, chunky, cartoon, retro, friendly, attention grabbing, playful branding, dimensional look, display impact, rounded, soft corners, bouncy, bulky, inky.
A heavy, rounded sans with inflated proportions and soft, blunted terminals. The forms lean on broad curves and compact counters, with an overall “puffy” silhouette that reads strongly at display sizes. Strokes show visible internal notches and inline-like cutbacks along joins and curves, creating a carved, dimensional feel rather than a flat geometric construction. Spacing is generous and the rhythm is bouncy, with simplified, sturdy shapes across caps and lowercase.
Best suited to posters, big headlines, logo wordmarks, and short, high-impact copy where its sculpted interior detailing can be appreciated. It can also work well on packaging and playful branding systems that benefit from a friendly, chunky voice; for longer passages, it’s likely most effective in brief bursts or as a typographic accent.
The tone is upbeat and approachable, with a cartoonish, toy-like energy. Its chunky mass and rounded details suggest fun, casual messaging and a slightly retro signage sensibility, while the carved interior detailing adds a quirky, attention-grabbing personality.
The design appears intended as a bold display sans that prioritizes character and instant legibility through oversized, rounded shapes, while adding distinctive inline notches to give a dimensional, cut-out look. It aims to stand out in crowded visual contexts and to communicate a fun, approachable identity.
Uppercase and lowercase maintain a consistent, bold presence, with the lowercase echoing the same inflated geometry and compact apertures. Numerals follow the same rounded, punchy styling, keeping a unified texture in mixed alphanumeric settings.