Sans Other Wiru 7 is a very bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, stickers, playful, retro, chunky, comic, friendly, display impact, playfulness, print texture, retro novelty, rounded, soft corners, inked, stamped, cutout.
A heavy, rounded sans with compact proportions and blunt terminals. Strokes are thick with soft corners and a subtly irregular outline treatment: each glyph shows a dark core with a thin inner highlight/inline that follows the contour, giving a cutout or ink-trap-like edge feel. Counters are small and often rounded-rectangular, and joins are simplified, producing sturdy, blocky shapes that remain legible at display sizes. Uppercase forms are wide and squat (notably in B, E, S), while lowercase has single-story a and g with short ascenders and compact bowls, maintaining a consistent, chunky rhythm.
Best suited to bold headlines, posters, and short callouts where the chunky silhouettes and inline detailing can read clearly. It also fits playful packaging, toy or kids-oriented branding, stickers, and event graphics that benefit from a soft, retro-comic mood.
The overall tone is fun and informal, with a nostalgic, poster-like presence. The inline/edge detailing adds a tactile, printed character that reads as hand-inked or stamped, leaning toward comic and novelty display aesthetics rather than utilitarian text neutrality.
This design appears intended to deliver maximum impact with approachable, rounded forms while adding visual interest through an inline highlight that suggests print texture or a cutout effect. The simplified geometry and consistent heft prioritize cheerful display presence over long-form text efficiency.
The numerals are similarly bulbous and simplified, with a distinctive, playful "1" and rounded "0". Curved letters (C, G, O, S) emphasize softness and weight, while angular letters (K, M, N, W) are built from broad wedges that keep the same friendly, chunky silhouette.