Slab Square Pehi 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Grenale Slab' by insigne (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, signage, industrial, authoritative, utilitarian, classic, clarity, impact, durability, tradition, slab serif, bracketed serifs, heavy serifs, large counters, strong baseline.
A robust slab-serif with sturdy, near-uniform strokes and pronounced, blocky serifs that anchor letters firmly to the baseline. The design favors broad proportions and open counters, producing a calm, even rhythm in text. Serifs are generally flat-ended and substantial, with occasional gentle shaping at joins that softens the otherwise mechanical feel. Uppercase forms read solid and stately, while the lowercase keeps simple, workmanlike construction with clear differentiation across letters and numerals.
This face works especially well for headlines, subheads, and short-to-medium editorial passages where a firm, authoritative voice is desired. Its strong slabs and open forms make it suitable for posters, packaging, and signage that need sturdy legibility and a grounded presence.
The overall tone is confident and no-nonsense, with a subtle vintage-print and newsroom flavor. Its heavy serifs and steady color give it an industrial, dependable character suited to straightforward communication rather than delicate nuance.
The design appears intended to deliver a pragmatic slab-serif voice: solid, readable, and visually assertive. It balances a traditional serif structure with simplified, square-ended detailing to create a dependable display-and-text workhorse.
The numerals are bold and highly legible, with clear, uncluttered shapes that match the font’s strong vertical emphasis. In paragraph settings the texture stays consistent, and the generous interior space helps maintain clarity as lines get dense.