Slab Square Peha 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'Weekly' by Los Andes, and 'Egyptian Slate' by Monotype (names referenced only for comparison).
Keywords: editorial, headlines, magazines, posters, packaging, sturdy, confident, traditional, utilitarian, robust readability, strong presence, editorial utility, classic slab voice, bracketless serifs, blocky, robust, clear, compact.
This typeface is a sturdy slab serif with block-like, square-ended serifs and a generally even stroke thickness. Letterforms are broadly proportioned with generous internal counters and a steady, upright rhythm. The serifs read as firm horizontal and vertical terminals rather than flowing brackets, giving the shapes a grounded, engineered feel. Curved characters stay relatively round but are finished with crisp, flattened joins at key terminals, producing a consistent, workmanlike texture in text.
It performs well for editorial settings where a firm, readable serif texture is desirable, such as magazine headlines, pull quotes, and section titles. The bold, square serifs also suit posters, packaging, and branding applications that benefit from a grounded, authoritative look without relying on high-contrast detailing.
The overall tone is solid and dependable, evoking classic newspaper and institutional typography rather than delicate or expressive display styling. Its sturdy slabs and straightforward construction convey practicality and confidence, with a slightly old-school, authoritative voice.
The design appears intended to deliver a dependable slab-serif voice: strong terminals, consistent stroke weight, and clear, traditional proportions that hold up in both short headlines and longer passages. The emphasis is on solidity and legibility, prioritizing structural clarity over decorative nuance.
In running text, the strong serif presence creates a pronounced baseline and cap-line structure, helping lines feel anchored and orderly. Numerals match the same robust construction and maintain clear silhouettes alongside the letters, contributing to a cohesive, no-nonsense typographic color.