Sans Normal Kaleh 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to '35-FTR' by ILOTT-TYPE, '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective, 'Gravita' by TipoType, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, friendly, impact, motion, modernity, approachability, clarity, oblique, geometric, rounded, compact, monoline.
A heavy, oblique sans with smooth, rounded construction and largely monoline strokes. Curves are broad and clean, counters are open, and terminals are mostly blunt with subtle softening, giving the forms a sturdy, compact feel. The italic slant is consistent across capitals, lowercase, and figures, creating forward motion while keeping a stable baseline and even color in text. Figures are similarly weighty and clear, with simple, contemporary shapes that match the letterforms.
Best suited for headlines, short statements, and display settings where a bold, forward-leaning voice is desired. It can work well for sporty branding, event graphics, packaging callouts, and attention-grabbing UI accents, especially when set with generous spacing for clarity.
The overall tone feels assertive and upbeat, with a brisk, forward-leaning rhythm that reads as active and modern. Its rounded geometry keeps it approachable rather than aggressive, making it feel confident, sporty, and contemporary.
The design appears intended to deliver a dynamic, modern sans voice by combining a strong weight with a consistent italic angle and rounded geometric forms. It aims for high impact and quick recognition while staying friendly enough for mainstream branding and promotional typography.
The uppercase set reads clean and blocky, while the lowercase maintains a robust, slightly condensed presence with a strong emphasis on circular bowls and simple joins. The consistent slant and uniform stroke weight help the font hold together well at larger sizes where its angular energy is most apparent.