Sans Normal Karar 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Lader' by Groteskly Yours, 'Centra No. 1' and 'Centra No. 2' by Monotype, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, modern, assertive, friendly, high impact, forward motion, modern utility, approachability, slanted, rounded, compact, geometric.
A slanted, heavy sans with rounded, geometric construction and smooth curves throughout. Strokes are uniform with little visible contrast, and terminals are clean and blunt, giving the letters a solid, compact presence. Counters are generally open and circular, while diagonals (A, V, W, Y, Z) feel sturdy and consistent, contributing to an even typographic color in text. Lowercase forms stay simple and contemporary, with a single-storey a and g and a round i/j dot that reinforces the soft, circular motif.
Well-suited to headlines, posters, and brand marks where a bold, forward-leaning voice is needed. It also fits packaging and signage that benefit from high impact and quick recognition, particularly when set in short to medium-length lines.
The overall tone is energetic and direct, combining a sporty forward lean with approachable, rounded shapes. It feels contemporary and pragmatic rather than formal, projecting confidence without looking sharp or severe.
The design appears intended to deliver a modern, high-impact italic sans that stays friendly through rounded geometry and open counters. It aims for strong visibility and momentum while maintaining clean, uncomplicated letterforms for straightforward communication.
The numerals share the same rounded, monoline logic and read clearly at display sizes, with a notably circular 0 and an angled, assertive 1. In text, the slant and dense weight create strong momentum, making it especially attention-grabbing in short phrases and headings.