Sans Normal Kuliw 10 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, energetic, casual, retro, display impact, friendly tone, dynamic emphasis, brand voice, rounded, soft corners, slanted, compact caps, open counters.
A slanted, heavy sans with rounded construction and soft terminals. Strokes are broadly uniform with minimal contrast, producing sturdy, high-impact letterforms. Curves are generous and slightly squashed, giving rounds like O/C/G a buoyant, oval feel, while corners resolve into smooth, blunted joins rather than sharp angles. Spacing reads moderately tight with compact uppercase proportions, and the overall rhythm is lively due to the consistent forward lean and slightly varied character widths.
Best suited to display settings such as headlines, posters, brand marks, packaging, and promotional graphics where a bold, energetic voice is needed. It can also work for short callouts, labels, and social graphics, especially where a sporty or casual tone is desirable.
The overall tone is upbeat and approachable, with a sporty, informal confidence. Its rounded shapes and punchy presence feel friendly rather than severe, evoking signage, athletic branding, and playful editorial emphasis.
The design appears intended to deliver a confident, motion-forward sans for attention-grabbing use. By combining a strong italic slant with rounded, low-contrast forms, it aims for a balance of impact and friendliness that stays readable while feeling expressive.
The numerals follow the same rounded, slanted logic and read clearly at display sizes, with simplified, bold silhouettes. Lowercase forms keep counters fairly open, helping maintain legibility despite the heavy weight and tight rhythm; the italic angle is strong enough to feel dynamic without becoming cursive.