Sans Normal Kulim 10 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Rabon Grotesk' by 38-lineart and 'Expressway' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, modern, confident, dynamic, impact, momentum, clarity, modernity, brand voice, slanted, compact, rounded, clean, sturdy.
A heavy, right-slanted sans with sturdy, rounded construction and smooth curves. The forms are built from broad, even strokes with minimal modulation, and the counters stay open enough to keep letters readable at larger sizes. Terminals are generally clean and blunt, with gently softened corners rather than sharp cuts. Proportions feel contemporary and slightly compact in the uppercase, while the lowercase shows a tall, prominent x-height and simplified, single-storey shapes that emphasize clarity and momentum.
This font is well suited to headlines, display typography, and branding where a strong, kinetic voice is needed. It works especially well for sports-leaning identities, product packaging, and promotional graphics that benefit from a bold, slanted emphasis. In short paragraphs or callouts, it maintains a steady rhythm and clear letterforms for confident, high-contrast messaging.
The overall tone is assertive and fast-moving, combining a sporty slant with a friendly, approachable roundness. It reads as contemporary and practical rather than decorative, projecting confidence and forward motion. The weight and angle give it a punchy, headline-ready presence.
The design appears intended to deliver a robust, contemporary sans voice with built-in motion from its consistent slant. It prioritizes immediate impact, legibility, and a streamlined shape language, balancing friendly rounded forms with a firm, attention-grabbing presence.
The italic angle is consistent across uppercase, lowercase, and figures, creating a unified rhythm in text. Numerals are sturdy and highly legible, matching the letterforms’ rounded geometry and compact spacing. The sample text shows strong word-shape cohesion, suggesting a design tuned for impactful lines and short blocks rather than delicate, airy settings.