Sans Superellipse Jidol 1 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Francker' and 'Francker Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, sporty, retro-tech, playful, impact, legibility, modernity, friendliness, systematic geometry, rounded, blocky, soft-cornered, geometric, compact counters.
A heavy, rounded sans with a superellipse construction: corners are broadly radiused and curves resolve into flat-ish shoulders, producing a squared-off, cushiony silhouette. Strokes are consistently thick with moderate contrast and clean, uniform terminals, giving the letterforms a dense, poster-ready color. Counters tend to be compact and rectangular/oval, and the overall geometry favors wide, stable shapes with sturdy horizontals and verticals. The digit set matches the same rounded-rectangle logic, with simple, solid forms built for impact.
Best suited to display use where high impact is needed: headlines, posters, and large-format messaging. It also fits branding, packaging, and signage systems that want a sturdy, friendly-industrial look with clear, simplified shapes.
The font projects a bold, no-nonsense energy softened by generous rounding, balancing toughness with approachability. It feels modern and functional with a subtle retro-tech/sports sensibility, reading as assertive and attention-grabbing rather than delicate or bookish.
Likely designed to deliver maximum visual punch while maintaining a soft-edged, contemporary geometric feel. The superellipse shaping and consistent stroke treatment suggest an intention to be readable and distinctive in bold applications, with a controlled, engineered personality.
The round joins and softened corners help prevent the heavy weight from feeling harsh, while the compact apertures and counters create a tight, punchy texture in text. The overall rhythm is steady and geometric, emphasizing legibility at larger sizes and strong presence in headlines.