Sans Normal Pegoh 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'EquipExtended' by Hoftype, 'Belle Sans' by Park Street Studio, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, bubbly, approachability, high impact, display clarity, brand warmth, rounded, soft corners, geometric, sturdy, compact counters.
A heavy, rounded sans with smooth, softened corners and strongly filled-in forms. Strokes stay consistently thick with gentle modulation, creating compact internal counters and a dense, high-impact texture. The geometry leans circular and elliptical, with broad bowls and terminals that read as blunt and cushioned rather than sharp. Letterforms are clean and simplified, with a sturdy rhythm and a slightly informal, approachable silhouette across both uppercase and lowercase.
Well-suited to short, high-visibility text such as headlines, posters, logos, packaging, and storefront or wayfinding signage where a warm, attention-grabbing presence is needed. It can also work for social graphics and title cards, especially when legibility at a distance and a friendly tone are priorities.
The overall tone is bold and upbeat, with a friendly, toy-like softness that feels inviting rather than aggressive. Its chunky massing and rounded shapes suggest a casual, fun-forward personality with a subtle retro sign-painting and display sensibility.
This design appears intended to deliver maximum impact with an approachable, rounded voice—pairing dense, confident weight with simplified geometry for clear, energetic display typography.
The generous weight and tight counters make it most effective at larger sizes, where the rounded detailing and bowl shapes remain clear. The numerals match the same soft, heavy construction, reinforcing a cohesive, poster-ready voice across letters and figures.