Serif Normal Modag 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, luxury, dramatic, classic, authoritative, prestige, impact, refinement, editorial voice, classic revival, bracketed, calligraphic, sculpted, display-led, crisp.
This serif features sharply modulated strokes with pronounced thick–thin contrast and crisp, bracketed wedge serifs. The forms feel sculpted and slightly calligraphic, with swelling curves, tapered terminals, and confident diagonals that give letters a stately rhythm. Counters are generally open and rounded (notably in C, O, and e), while joins and shoulders show firm, high-contrast transitions. Numerals follow the same bold, high-contrast logic, with strong vertical emphasis and refined, pointed details.
It performs best in headlines, decks, and pull quotes where its contrast and sharp serifs can read as intentional detail. It also suits magazine-style layouts, luxury branding, and elegant poster work, especially at sizes that preserve the fine hairlines.
The overall tone is formal and editorial, with a luxurious, high-fashion sensibility. Its dramatic contrast and sharp finishing details convey authority and polish, leaning toward headline sophistication rather than casual utility.
The design appears intended to deliver a contemporary take on classic high-contrast serif typography: bold, polished letterforms that project prestige and decisiveness while remaining rooted in familiar text-serif conventions.
In the text sample, the heavy strokes create a dark typographic color and strong word shapes, while the thin hairlines add sparkle at larger sizes. The lowercase shows traditional proportions and a steady baseline presence, with distinctive, pointed terminals that reinforce the crisp, refined character.