Serif Normal Modag 2 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, formal, dramatic, classic, premium tone, editorial impact, classic refinement, display emphasis, bracketed, hairline, sculpted, crisp, statuesque.
This serif shows sharply modulated strokes with thin hairlines and weighty verticals, creating a crisp, engraved feel. Serifs are bracketed and finely tapered, with pointed terminals that read cleanly at display sizes. Proportions lean tall and dignified, with relatively narrow letterforms and pronounced vertical stress. Curves and joins are tightly controlled, and the numerals and capitals maintain an even, polished rhythm across the set.
Best suited to large-size typography such as magazine headlines, mastheads, luxury branding, posters, and premium packaging where the sharp contrast and sculpted serifs can be appreciated. It can work for short subheads or pull quotes, but the fine hairlines suggest avoiding very small sizes or low-quality reproduction environments.
The overall tone is high-end and editorial, combining classic bookish cues with a bold, attention-grabbing presence. Its dramatic contrast and sharp finishing give it a refined, fashion-forward authority rather than a casual or friendly voice.
The design appears intended to deliver a modernized, high-contrast serif voice that feels authoritative and elegant, prioritizing impact and refinement in display and editorial settings. Its controlled proportions and crisp details aim for a polished, premium impression.
Round letters like O/Q show strong vertical emphasis, while diagonals (V/W/X) feel tense and angular, reinforcing a formal texture. Lowercase forms remain conventional and readable, but the extreme contrast and delicate hairlines make the texture feel luxurious and deliberate, especially in large headlines.