Serif Normal Ittu 7 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: books, magazines, newspapers, essays, branding, classic, editorial, refined, formal, literary, text reading, editorial tone, classic elegance, compact setting, bracketed serifs, sharp terminals, vertical stress, crisp, compact.
A compact text serif with pronounced thick–thin modulation and crisp, bracketed serifs. The letterforms keep a relatively tight set and narrow proportions, with tall ascenders and a steady vertical rhythm. Serifs are fine and pointed in places, and many curves show a vertical stress that reinforces a traditional, bookish texture. Uppercase forms are stately and restrained, while lowercase counters remain open enough to read clearly at text sizes despite the high contrast.
Well-suited to long-form reading contexts such as books, magazines, and editorial layouts where a classic serif texture is desired. It also works for formal branding, headlines, pull quotes, and packaging copy when a refined, traditional voice is appropriate.
The overall tone is classic and editorial, leaning toward traditional publishing and formal typography. It feels composed and literary rather than decorative, with a refined sharpness that adds authority and a slightly dramatic edge.
The design appears intended as a conventional, readable text serif with a compact footprint and heightened contrast, balancing elegance with steady paragraph rhythm. Its detailing suggests an emphasis on classic typography and clear hierarchy from text to display sizes.
The numerals echo the same contrast and serif detailing as the letters, producing an integrated, old-school page color. The italics are not shown; the displayed style reads as a straightforward roman with carefully controlled proportions and consistent serif treatment across the set.