Sans Normal Armen 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Quiroh' by Hashtag Type, 'Pulp Display' by Spilled Ink, 'TT Norms Pro' by TypeType, and 'Haboro Sans' by insigne (names referenced only for comparison).
Keywords: ui text, editorial text, branding, signage, presentations, clean, neutral, contemporary, friendly, functional, clarity, versatility, modernity, approachability, monolinear, rounded, open apertures, even rhythm, soft terminals.
A clean, monolinear sans with rounded curves, smooth joins, and an overall even texture. Counters are generous and apertures are open, supporting clear letter differentiation at text sizes. Curved forms (C, G, O, e) feel circular and steady, while straight-sided letters (E, F, H, N) keep a crisp, modern structure. Terminals are predominantly soft and simplified, and spacing reads consistent across the alphabet, producing a calm, uniform rhythm in paragraphs.
This font suits interface labels, product UI, and general-purpose text where an even, consistent texture aids readability. It also works well for brand systems that need a modern, friendly baseline, as well as signage and presentations that benefit from simple, open forms.
The tone is neutral and contemporary, with a mild friendliness coming from its rounded geometry and open, unforced shapes. It feels utilitarian and unobtrusive rather than expressive, making it suitable for straightforward communication where clarity is the priority.
The design intention appears to be a versatile, everyday sans that prioritizes clarity and consistency. Its rounded geometry and simplified construction aim to produce a dependable reading experience while keeping the voice approachable and contemporary.
Lowercase forms appear straightforward and modern, with single-storey a and g contributing to an approachable, simplified voice. Numerals are clear and evenly weighted, aligning well with the text color and maintaining the same restrained, geometric character.