Sans Normal Keboj 2 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Nimbus Sans Novus' by URW Type Foundry, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, confident, energetic, modern, punchy, emphasis, motion, impact, attention, slanted, rounded, compact, smooth, solid.
A heavy, right-slanted sans with smooth, rounded contours and largely monoline construction. Letterforms are wide-shouldered and compact, with generous curves in bowls and a strong forward lean that creates a fast rhythm. Counters are relatively open for the weight, and joins are clean and sturdy, giving the shapes a solid, continuous feel. Numerals follow the same robust, rounded logic, with simple, legible forms and consistent stroke mass.
This font is best suited to display roles where momentum and emphasis are desirable—headlines, advertising, brand marks, event graphics, and sports or fitness-related communication. It can also work for short bursts of text such as callouts, labels, and UI promo banners where a bold, energetic tone is needed.
The overall tone feels athletic and assertive, with a sense of motion from the pronounced slant. Its rounded massing keeps the voice friendly rather than aggressive, while the dense color and tight rhythm project confidence and impact. It reads as contemporary and energetic, suited to attention-grabbing settings.
The likely intention is to provide a dynamic, italicized sans for high-impact messaging—combining rounded, approachable shapes with a forward-leaning stance that suggests speed and modernity. The consistent weight and simplified construction appear aimed at clear reproduction across print and screen in prominent sizes.
The design maintains a consistent slant across uppercase, lowercase, and figures, helping lines of text hold a unified direction. Round letters like O/C/S and the curved terminals contribute to a smooth texture, while the heavier weight produces strong presence even at a glance.