Sans Normal Kemol 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Corsica' by AVP and 'Agilita' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, urgent, assertive, dynamic, contemporary, impact, speed, compactness, modernity, display, slanted, condensed, compact, punchy, high-impact.
A compact, slanted sans with heavy strokes and tightly set proportions. Letterforms are built from simple geometric curves and straight cuts, with rounded bowls, smooth terminals, and minimal stroke modulation. The rhythm is brisk and slightly compressed, with strong diagonals in characters like N, V, W, and X and broadly open counters in C, G, O, and Q. Numerals follow the same forward-leaning, high-impact construction, staying simple and highly graphic for display use.
This font is best suited to headlines, posters, and bold branding where a compact footprint and strong presence are desirable. It can work well for sports and automotive-style graphics, packaging callouts, and short signage copy, especially when set with ample tracking or used at display sizes.
The overall tone is energetic and insistent, projecting speed and momentum through its consistent slant and compact massing. It reads as modern and performance-oriented, suited to messaging that needs to feel active, confident, and attention-grabbing.
The design appears aimed at delivering maximum impact in a condensed, forward-leaning style, prioritizing clear silhouettes, speed-oriented rhythm, and modern simplicity for display typography.
Lowercase forms stay straightforward and utilitarian, with a single-storey a and g and clear, rounded dots on i and j that reinforce the clean, geometric feel. The uppercase maintains a uniform, billboard-like presence, and the set holds together well at larger sizes where the strong silhouettes and tight spacing become a feature rather than a limitation.