Sans Normal Ribut 3 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Amsi Grotesk', 'Amsi Pro', and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, playful, approachable, casual, chunky, approachability, impact, readability, modernity, rounded, soft, compact, sturdy, bouncy.
A heavy, rounded sans with soft corners and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing a sturdy, even color on the page. Counters are compact and the joins are gently eased, giving forms like C, O, and S a cushioned feel. The lowercase shows a tall x-height and relatively short ascenders/descenders, keeping word shapes dense and highly legible at display sizes, while the numerals match the same rounded, monoline construction.
Best suited for headlines and short-to-medium display text where its rounded weight can carry personality without sacrificing clarity. It works well for branding, packaging, posters, and signage that aims for an inviting, modern feel, and can also serve UI or editorial callouts when ample size and spacing are available.
The overall tone is warm and approachable, with a playful softness that feels contemporary and informal. Its chunky silhouettes read as confident and upbeat rather than technical or austere.
The design appears intended to deliver a bold, friendly voice through rounded geometry and a dense x-height, prioritizing immediate readability and a soft, contemporary character for display-led communication.
Spacing appears comfortably open for a heavy style, helping the letters avoid clogging in the sample text. The lowercase "a" is single-storey and the overall design emphasizes simple, geometric-ish construction with softened terminals for a friendly rhythm.