Sans Normal Vidod 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Open Sans Soft' by Matteson Typographics, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, friendly, playful, casual, sporty, retro, display impact, friendly tone, dynamic emphasis, casual branding, rounded, soft, chunky, bouncy, slanted.
A heavy, right-slanted sans with rounded terminals and generous curves that keep the texture soft despite the strong stroke weight. Counters are open and largely circular/oval, while joins and corners are smoothed to avoid sharpness, giving letters a slightly “padded” feel. The rhythm is energetic, with subtly irregular widths and a forward-leaning stance that makes the line feel in motion. Numerals and capitals share the same rounded, compact construction, reading clearly at display sizes.
Best suited to headlines, posters, packaging, and brand marks where a bold, welcoming presence is needed. It also works well for short promotional copy, event graphics, and sporty or casual lifestyle applications where motion and warmth are desirable.
The overall tone is upbeat and approachable, with a buoyant, informal voice. Its slant and rounded geometry suggest motion and friendliness rather than precision or restraint, creating a sporty, vintage-leaning feel that suits expressive messaging.
The font appears intended as a display-oriented italic sans that combines strong weight with rounded construction to deliver impact without harshness. Its goal seems to be quick recognition and a friendly, energetic tone for contemporary and retro-inspired graphic use.
The design favors broad curves and simplified forms, which helps maintain clarity in short bursts but produces a dense, high-impact color in paragraphs. The italic angle is consistent across cases and figures, giving text a cohesive, continuous flow.