Sans Normal Bulim 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, neutral, friendly, functional, clarity, versatility, readability, modern neutrality, systematic design, geometric, rounded, open counters, minimal, rational.
A clean, geometric sans with smooth circular curves and crisp terminals. Strokes are even and steady, with minimal modulation and a balanced, contemporary rhythm across capitals, lowercase, and numerals. Letterforms favor open counters and straightforward construction—rounds are nearly circular, joins are tidy, and spacing reads controlled and consistent in text. The numerals match the overall geometry, with simple, legible forms and a clear, uncluttered presence.
Well-suited to interface copy and product UI where clarity and consistent texture are important. It also works comfortably for editorial layouts, reports, and presentations, and can support straightforward brand identities that need a modern, unobtrusive sans. For signage and wayfinding, the open counters and clean geometry help maintain legibility.
The overall tone is modern and neutral, projecting clarity and calm rather than personality-driven quirks. Rounded forms and open shapes lend a subtly friendly feel, while the restrained detailing keeps it professional and utilitarian. It reads as an approachable, everyday sans suited to clear communication.
The design appears intended as a versatile, general-purpose sans that emphasizes simple geometry and dependable readability. Its restrained forms aim to produce an even text color and predictable spacing, making it adaptable across both short labels and longer reading settings.
The sample text shows stable word shapes and even texture at paragraph sizes, suggesting a design tuned for readability rather than display theatrics. Round letters (like o, e, c) and wide bowls contribute to an airy interior space, while straight-sided characters keep alignment and structure feeling orderly.