Sans Normal Arbow 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'BR Sonoma' by Brink, 'Armin Grotesk' and 'Armin Soft' by W Type Foundry, and 'Bornia' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, modern, neutral, clean, friendly, utilitarian, clarity, versatility, legibility, contemporary tone, systematic design, rounded, open apertures, uniform strokes, generous spacing, geometric.
A clean sans with uniform stroke weight and softly rounded curves throughout. The capitals read crisp and stable, with circular/elliptical bowls (C, O, Q) and straightforward, squared terminals that keep the texture even. Lowercase forms are simple and highly legible, with open apertures and clear counters; the two-storey “a” and single-storey “g” give it a contemporary, workhorse feel. Numerals are plain and balanced, with a notably open “4” and rounded “6/8/9,” producing a consistent, uncluttered rhythm in text.
Well suited to interface copy, dashboards, and product UI where consistent rhythm and clear counters matter. It also performs confidently in editorial settings and presentation typography, and can support straightforward branding systems that want a contemporary, approachable sans without overt stylization.
The overall tone is modern and impartial, aiming for clarity over personality. Its rounded geometry adds a mild friendliness, but the letterforms remain restrained and professional, making it feel dependable and information-first.
The design reads like a general-purpose sans built for dependable everyday typography: even color, clear shapes, and predictable forms that maintain legibility across a wide range of sizes and layouts.
Spacing appears comfortable in the sample, creating an even gray value at paragraph sizes. Curves are smooth and continuous, while joins and diagonals (K, V, W, X) stay clean without sharp calligraphic contrast, reinforcing a pragmatic, contemporary voice.