Sans Normal Kinuy 3 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, packaging, sporty, dynamic, modern, techy, confident, motion, impact, modernity, clarity, slanted, geometric, rounded, clean, open.
A slanted sans with a broad stance and generous horizontal proportions. Letterforms lean forward with smooth, low-contrast strokes and rounded, ellipse-driven bowls, giving the design a clean geometric backbone. Terminals are mostly crisp and slightly sheared, with compact joins and open apertures that keep counters clear at display sizes. The rhythm feels energetic and consistent, with sturdy curves in O/Q and simplified, punchy diagonals in A/V/W/Y that reinforce the forward motion.
Best suited to headlines, branding, and short bursts of copy where the slant and width can carry the visual voice. It works well for sports, lifestyle, and tech-adjacent identities, as well as posters and packaging that benefit from a dynamic, modern sans.
The overall tone is fast, assertive, and contemporary, with a streamlined feel that reads as sporty and slightly tech-oriented. Its italic angle and wide set create a sense of motion and confidence, suited to messaging that wants to feel active rather than formal.
The design appears intended to deliver a contemporary italic voice that stays clean and geometric while projecting speed and impact. Its wide proportions and controlled stroke behavior suggest a focus on attention-grabbing display use with clear, uncomplicated shapes.
Uppercase forms appear particularly stable and expansive, while lowercase maintains a straightforward, functional construction. Numerals follow the same slanted, wide logic, with rounded figures and firm diagonals that keep them bold and legible in headlines.