Sans Normal Adbid 12 is a regular weight, very wide, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, sports, technology, sporty, futuristic, dynamic, technical, clean, create motion, modernize, increase impact, improve clarity, oblique, geometric, rounded, extended, open counters.
A slanted, extended sans with a geometric backbone and smooth, rounded curves. Strokes stay even and monolinear, with broadly open counters and generous internal space in letters like O, e, and a. The wide proportions and forward-leaning construction create a horizontal rhythm, while terminals read clean and mostly straight, keeping the overall texture crisp at display sizes. Numerals follow the same extended, oblique structure, with clear, simple shapes and consistent stroke behavior.
Well-suited for headlines, branding, and poster typography where a fast, modern impression is desired. It can work effectively for sports identity, automotive or tech-themed graphics, and short UI/marketing statements where its extended, oblique stance adds motion and emphasis.
The overall tone feels energetic and forward-moving, with a contemporary, slightly techno flavor. Its breadth and slant convey speed and momentum, giving it a sporty, modern voice while remaining controlled and legible.
The design appears intended to deliver a modern geometric sans with an emphasis on speed and presence. By combining wide proportions with an oblique axis and open, rounded forms, it aims to stay clean and readable while projecting a contemporary, high-energy character.
Round forms are notably circular/elliptical, and many letters emphasize openness over tight joins, which helps keep word shapes readable despite the strong slant. The extended set width produces prominent spacing and a bold, panoramic presence in headlines.