Serif Other Utji 6 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, logotypes, children’s media, playful, retro, friendly, quirky, soft, distinctive voice, friendly display, retro mood, brand character, rounded, flared, bulbous, loopy, bouncy.
A decorative serif with soft, rounded corners and gently swelling strokes that create a slightly blobby, ink-trap-like presence in joins and terminals. Serifs are small and often wedge-like or flared, with many terminals curving into subtle hooks rather than ending crisply. Counters tend toward squarish ovals, and several letters show whimsical construction—especially in diagonals and curved joins—giving the design an intentionally irregular, hand-shaped rhythm while remaining consistently heavy and readable. The lowercase is compact and sturdy, with short ascenders/descenders relative to the x-height and rounded, open apertures that keep text color even.
Best suited to display applications where personality is a priority—posters, branding headlines, packaging, and logo wordmarks. It can also work for short text blocks such as pull quotes or playful editorial subheads, where its rounded serifs and consistent weight remain legible while adding charm.
The overall tone is cheerful and offbeat, with a mid-century poster feel and a cartoonish warmth. Its softened edges and quirky serif gestures make it feel approachable rather than formal, lending a nostalgic, display-forward personality that still holds together in short passages.
The design appears intended to merge serif cues with a softened, decorative construction, prioritizing friendliness and distinctive silhouette over strict classical proportions. Its inflated curves and flared terminals suggest a goal of creating a memorable, retro-leaning display voice that still reads cleanly at moderate sizes.
Capitals are broad and geometric with rounded internal shapes, while the numerals echo the same softened, slightly inflated construction for a cohesive set. Letterforms like the S, J, and y add extra character through curved terminals and asymmetric balance, contributing to a lively baseline rhythm in running text.