Sans Normal Rirur 13 is a regular weight, wide, low contrast, reverse italic, normal x-height font.
Keywords: ui labels, packaging, posters, headlines, branding, friendly, playful, casual, modern, approachability, informality, readability, warmth, rounded, soft, quirky, informal, open.
A soft, rounded sans with gently leaning letterforms and a slightly bouncy rhythm. Strokes are monolinear with smooth joins and rounded terminals, giving counters a clean, open feel. Proportions run on the roomy side, and the alphabet shows mild irregularity in widths and shapes that keeps the texture lively rather than rigid. The lowercase is simple and readable, with single‑storey forms where expected and compact ascenders/descenders that maintain an even text color.
This font works well for short-to-medium text where an inviting, informal voice is helpful—app UI labels, product packaging, event posters, and brand touchpoints. It can also serve in friendly editorial callouts or social graphics where warmth and legibility need to coexist.
The overall tone is approachable and upbeat, with a hand-drawn looseness that reads friendly rather than technical. Its subtle slant and rounded construction add warmth and motion, making it feel conversational and human.
The design appears intended to deliver a contemporary rounded sans that feels personable and dynamic, prioritizing approachability and everyday readability over strict geometric uniformity.
In the sample text, the face maintains clear word shapes and spacing while retaining a distinctive, slightly off-kilter personality. Numerals match the same rounded, monolinear construction and sit comfortably alongside the letters for mixed copy.