Sans Other Fudu 2 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, kids branding, event promo, playful, chunky, cartoonish, friendly, retro, attention grabbing, playful display, retro feel, friendly branding, soft corners, bulbous, bouncy, irregular, compact counters.
A heavy, rounded sans with chunky silhouettes and noticeably uneven stroke behavior. Terminals are blunt and softly squared, with curved bowls that feel inflated and slightly wobbly rather than mechanically geometric. Counters are generally compact, and joins are thick, creating a dense, high-impact texture. Uppercase forms are blocky and simplified, while lowercase keeps a large, prominent body with short extenders and sturdy stems; overall spacing reads tight-to-moderate, emphasizing mass and rhythm over finesse.
This font works best for large, high-contrast applications where its chunky shapes can read cleanly: posters, headlines, playful branding, packaging, and promotional graphics. It is especially effective in short phrases or titles where the irregular rhythm adds personality without becoming visually tiring.
The tone is upbeat and informal, with a comic, hand-cut poster energy. Its bouncy proportions and softly distorted curves make it feel friendly and attention-grabbing rather than corporate or technical. The overall impression leans retro and whimsical, suited to bold statements and lighthearted messaging.
The design appears intended to deliver maximum visual presence with a friendly, cartoon-leaning voice. Its simplified forms, soft corners, and controlled irregularity suggest a focus on expressive display typography for bold, characterful messaging.
The design shows deliberate irregularity across shapes—subtle flaring, pinched curves, and slightly asymmetric bowls that add character at display sizes. Numerals match the same chunky construction, with rounded interior spaces and simplified geometry that prioritizes impact and cohesion over precision.