Sans Normal Modiv 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, branding, playful, chunky, retro, friendly, punchy, display impact, friendly tone, retro flavor, brand personality, poster utility, soft-cornered, bulky, bouncy, compact, high-impact.
A heavy, blocky sans with rounded-rectangle construction and softly cut corners throughout. Strokes are uniformly thick, with broad bowls and generous interior counters that stay open even at this weight. The letterforms show a subtly irregular, hand-cut rhythm—curves feel slightly squashed and terminals often look lightly chamfered—creating a lively texture rather than strict geometric rigidity. The lowercase sits tall with short ascenders and descenders, and the numerals match the same compact, sturdy proportions.
Best suited for display settings where impact and personality matter: posters, large headlines, packaging, labels, and logo wordmarks. It can also work for short bursts of copy (taglines, UI banners, social graphics) when a friendly, attention-grabbing voice is desired, but the dense weight makes it less ideal for long-form reading at small sizes.
The overall tone is bold and approachable, with a slightly cartoonish, throwback feel. Its buoyant shapes and chunky mass read as fun and informal, suggesting a friendly voice that still delivers strong visual punch. The mild unevenness in silhouettes adds personality and a handmade, poster-like energy.
The design appears intended as a high-impact display sans that blends sturdy, simplified construction with playful, slightly irregular shaping. It prioritizes immediacy, warmth, and legibility at large sizes, delivering a bold presence without sharp or aggressive details.
In text, the dense weight and broad forms create a dark, cohesive color, while the open counters help maintain recognizability. Curved letters like C, G, S, and e lean into a rounded, almost inflated feel, contrasted by squared-off structure in E, F, L, and T. The punctuation shown (colon, apostrophe, ampersand, question mark) follows the same thick, softened aesthetic and stays highly prominent at display sizes.