Sans Normal Labir 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Golden Decades' and 'Mid Century Sans' by Dharma Type and 'Mercenary' by Miller Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, modern, energetic, friendly, impact, momentum, headline clarity, modern branding, approachability, rounded, oblique, blocky, compact, soft-cornered.
A very heavy, oblique sans with broad proportions and rounded, softened corners throughout. Strokes are uniform and low in contrast, with large counters and clean, open apertures that keep the dense weight from clogging. Curves feel built from simple geometric bowls and arcs, while joins and terminals are subtly smoothed rather than sharply cut, giving the face a sturdy but approachable texture. The numerals follow the same robust, rounded construction, reading clearly at display sizes.
Best suited to headlines, posters, and short bursts of text where impact and momentum are desired. It works well for sports and fitness branding, energetic campaigns, packaging callouts, and social media graphics that need a confident, modern voice.
The overall tone is bold and energetic, with a forward-leaning stance that suggests motion and confidence. Rounded shaping keeps the voice friendly and contemporary rather than severe, making it feel sporty and attention-grabbing without becoming aggressive.
The design appears intended to deliver maximum emphasis and immediacy through a strong oblique stance, geometric roundness, and simplified, high-legibility forms. It prioritizes bold presence and clear shapes for display contexts while retaining an approachable, contemporary character.
The oblique angle is consistent across uppercase, lowercase, and figures, producing a cohesive rhythm in longer lines. Spacing appears tuned for headline use, with strong mass and clear silhouette separation that favors impactful, high-contrast layouts.