Sans Normal Labiy 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Aspira' by Durotype, 'Manifestor' by Stawix, and 'Loew' and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, contemporary, friendly, impact, motion, modernity, visibility, branding, oblique, rounded, soft corners, geometric, compact apertures.
A heavy, oblique sans with broad, rounded forms and minimal stroke modulation. Curves are full and smooth, with slightly soft corners that keep the texture friendly despite the mass. Counters tend to be relatively compact and apertures somewhat closed, creating a dense, punchy color in text. The overall construction leans geometric, with simple, sturdy shapes and a consistent rhythm across caps, lowercase, and figures.
Best suited for headlines, display lines, and short-to-medium promotional text where strong emphasis and speed are desired. It works well in sports and fitness branding, retail signage, packaging callouts, and punchy editorial or social graphics. For long-form reading, the dense counters suggest using generous size and spacing.
The slanted, weighty silhouette gives the font a fast, forward-leaning tone that reads as sporty and assertive. Its rounded shaping softens the impact, keeping the voice approachable rather than harsh. In blocks of copy it feels energetic and promotional, suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a sense of motion, combining a strong oblique stance with rounded, geometric letterforms for modern, high-visibility communication. It prioritizes bold presence and quick recognition over delicate detail.
Capitals read strong and stable, while the lowercase maintains a utilitarian, single-storey feel where applicable, reinforcing a modern, straightforward character. Numerals match the overall bulk and slant, staying legible and headline-oriented with bold, simplified silhouettes.