Sans Normal Arlah 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, corporate, friendly, clarity, versatility, readability, neutral branding, modern utility, humanist, open apertures, rounded terminals, generous spacing, monoline.
This is a clean sans with largely monoline strokes, rounded curves, and open apertures that keep counters airy. The forms lean slightly humanist in construction: round letters are smoothly circular/elliptical, while joins and terminals stay simple and unadorned. Uppercase shapes are straightforward and balanced, and lowercase shows a single-storey “a” and “g” with clear, compact bowls. Numerals are evenly proportioned with simple, readable silhouettes, maintaining the same calm stroke rhythm as the letters.
It suits interface copy, product text, and general-purpose editorial layouts where unobtrusive readability is the priority. The even rhythm and open shapes also make it appropriate for corporate branding systems, wayfinding/signage, and presentation materials that need a clean, contemporary voice.
The overall tone is modern and neutral, with a friendly clarity that feels contemporary rather than technical. Its smooth curves and unforced proportions read approachable and dependable, making it easy to deploy in everyday communication without drawing attention to itself.
The design appears intended as a versatile, everyday sans: neutral enough for broad use, but softened by rounded curves and open counters to stay inviting and readable. Its consistent stroke behavior and restrained details suggest it’s optimized for clear communication across a range of sizes and formats.
Spacing appears generous and consistent, contributing to a steady texture in paragraphs and headlines. The sample text shows strong legibility at larger sizes, with distinct letter shapes and minimal visual noise across mixed-case settings and punctuation.