Sans Normal Armus 14 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, friendly, utilitarian, versatility, clarity, modernization, neutrality, systematic design, geometric, rounded, open, balanced, even.
This is a clean, geometric sans with smooth circular bowls, straight-sided stems, and largely uniform stroke thickness. Curves are drawn with a consistent, round construction, while joins and terminals stay crisp and simple, producing a tidy silhouette at both display and text sizes. Proportions feel slightly compact in the lowercase, with clear counters and open apertures that keep forms readable; the overall rhythm is even and measured across letters and numerals.
It suits interface copy, product labeling, and general-purpose branding where a modern, unobtrusive sans is needed. The even texture and clear letterforms also make it a solid option for headings and short-to-medium editorial passages, as well as wayfinding and presentation graphics.
The tone is contemporary and neutral, leaning functional rather than expressive. Its rounded geometry adds a mild friendliness, while the restrained detailing and consistent construction keep it professional and matter-of-fact.
The design appears intended as a versatile, contemporary workhorse: geometric enough to feel modern, but restrained enough to remain broadly usable. The emphasis is on consistent construction, clean readability, and a balanced typographic color across mixed-case text and numerals.
Uppercase forms read with a straightforward, architectural logic, and the lowercase maintains clarity through open shapes and simple terminals. Numerals follow the same geometric approach, with rounded forms that match the letters’ curve language and an overall consistent color in running text.