Serif Other Noho 2 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, invitations, branding, elegant, airy, refined, poised, display elegance, luxury tone, decorative flair, editorial refinement, hairline, didone-like, swashy, calligraphic, delicate.
A delicate, hairline serif with extreme thick–thin modulation and crisp, needle-like terminals. The design mixes structured, modern serif construction with restrained calligraphic flourishes: many capitals carry a small entry curl at the upper left, and several lowercase forms show gently looped or curved strokes (notably in g, y, and the numerals). Curves are broad and smooth, counters are open, and proportions feel slightly elongated, giving a light, spacious rhythm in text despite the fine strokes.
Best suited to display typography—magazine headlines, luxury and beauty branding, packaging, and elegant invitations—where its fine contrast and decorative entry strokes can be appreciated. It performs especially well in large sizes with generous spacing and clean printing or high-resolution screens.
The overall tone is luxurious and poised, reading as editorial and fashion-forward rather than utilitarian. Its refined contrast and subtle swashes add a sense of ceremony and sophistication, with a quiet decorative sparkle that feels suited to premium branding.
The font appears designed to blend modern high-contrast serif elegance with light decorative mannerisms, offering a distinctive display voice without becoming overtly ornamental. Its intent seems centered on premium, style-led typography where sophistication and delicacy are key.
In the sample text, the hairline strokes and sharp joins create a shimmering texture at larger sizes, while the swash-like entries on capitals add personality to headings and initial words. Numerals appear similarly delicate and styled to harmonize with the high-contrast letterforms.