Serif Other Noho 8 is a very light, wide, very high contrast, upright, short x-height font.
Keywords: headlines, fashion, branding, editorial, invitations, elegant, refined, airy, fashion-forward, delicate, display elegance, luxury tone, ornamental caps, editorial style, hairline, didone-like, swash, calligraphic, ornamental.
A delicate serif with extreme stroke modulation and long hairline terminals. The design uses a tall, narrow stress with crisp verticals and very fine connecting strokes, creating an airy rhythm and lots of white space inside and around forms. Uppercase letters feature pronounced, calligraphic entry strokes and sweeping swash-like curves—especially on letters such as A, D, E, T, and J—while the lowercase stays comparatively restrained with slim stems, small serifs, and a compact x-height. Numerals echo the same contrast and thin finishing strokes, keeping the overall color light and refined.
Best suited to display typography such as magazine headlines, luxury branding, beauty and fashion packaging, event collateral, and elegant invitations. It can also work for short pull quotes or titling where its swashes and high-contrast structure can be showcased without competing with dense copy.
The overall tone is luxurious and poised, with a distinctly editorial feel. Its hairline details and ornamental flourishes read as couture, invitation, and gallery-like—more about sophistication and atmosphere than utility.
The design appears intended to merge a modern high-contrast serif foundation with decorative, calligraphy-inspired swashes for expressive capitalization. The goal seems to be a light, premium typographic voice that adds flourish and personality while maintaining a structured, serif-led skeleton.
The swash behavior is most prominent in capitals, producing dramatic leftward and upward flourishes that can influence spacing and line breaks in display settings. In text, the high contrast and fine horizontals suggest best results at larger sizes or in high-resolution output where hairlines can remain intact.