Sans Superellipse Yimi 2 is a very bold, very wide, high contrast, upright, normal x-height font visually similar to 'Rotulo' by Huy!Fonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, punchy, retro, friendly, chunky, impact, approachability, brand presence, retro display, chunky geometry, rounded, soft corners, bulbous, compact counters, heavy terminals.
This typeface is built from dense, blocky strokes with rounded-rectangle and superellipse-like curves, producing a soft but highly forceful silhouette. Straight stems tend to end in flat, squared terminals while bowls and counters stay compact, creating a strong black footprint and a slightly “squeezed” internal rhythm. Uppercase forms are broad and stable with simple geometry, and the lowercase follows with stout, sturdy shapes and minimal modulation. Overall spacing reads tight and efficient, with forms that rely on mass and curvature rather than delicate detail.
Best suited to short, high-impact settings such as headlines, posters, brand marks, packaging, and bold signage where its mass and rounded geometry can read as intentional character. It can also work for large-scale editorial callouts or titles, but its tight counters and heavy texture make it less ideal for long passages at smaller sizes.
The tone is bold and approachable, mixing a toy-like softness with poster-level impact. Its rounded geometry suggests friendliness, while the heavy ink density and compact counters add a confident, attention-grabbing voice with a vintage display feel.
The design appears intended to deliver maximum presence with a friendly, rounded industrial geometry—prioritizing bold shapes, compact internal spaces, and a cohesive superellipse-derived construction for unmistakable display impact.
Round letters like O/C/G/Q emphasize a superelliptical structure, and the numerals share the same chunky, rounded construction for visual consistency. The design’s compact apertures and counters give it a distinctive, solid texture that stays cohesive across mixed-case and figures.