Sans Superellipse Yiju 8 is a very bold, very wide, high contrast, upright, normal x-height font visually similar to 'Arlen' by Groteskly Yours and 'Bagor' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, punchy, retro, playful, blocky, friendly, maximum impact, brandability, display clarity, texture via cut-ins, stencil-like, ink-trap feel, soft corners, chunky, rounded terminals.
A heavy, rounded sans with chunky, superellipse-like geometry and flattened curves that read as rounded rectangles rather than perfect circles. Strokes are dense and uniform overall, with conspicuous interior notches and cut-ins around joins and counters that create a stencil/ink-trap feel. Apertures tend to be tight, counters are compact, and many letters show deliberate “bites” (especially in S, a, e, g, y) that add texture and help separate interior space at display sizes. The lowercase has a single-storey a and g, a round dot on i/j, and generally compact proportions; numerals are similarly wide and weighty with small counters (notably 6/8/9).
Best suited to display typography where impact and character are prioritized—headlines, posters, event graphics, packaging, and bold brand marks. It can work for short subheads or large UI labels, but the tight counters and carved details suggest avoiding long passages at small sizes.
The tone is bold and attention-grabbing, with a playful, slightly retro poster sensibility. Its rounded block forms feel friendly and approachable, while the carved-in details add personality and a touch of industrial/stencil character.
Likely designed to deliver maximum presence with soft-cornered, wide forms while using strategic cut-ins to keep counters from filling in and to create a recognizable, signature texture. The overall construction aims for a friendly, modernized retro look that remains legible at large display scales.
Spacing appears generous and the letterforms occupy a large footprint, producing a strong, billboard-like color on the line. The distinctive notches become a defining texture in running headlines, so the font reads best when those cuts remain visually clear.