Sans Normal Budup 13 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, signage, product labels, presentations, clean, neutral, modern, friendly, functional, everyday utility, legibility, neutral branding, clarity, monoline, open apertures, round terminals, humanist.
A clean, monoline sans with softly rounded curves and straightforward geometry. Round letters like O, C, and G lean toward circular forms, while joins and stroke endings stay crisp without decorative terminals. Proportions are balanced and readable, with open counters and clear differentiation between similar shapes (notably I, l, and 1 in the grid). The lowercase shows simple, single-storey forms for a and g, contributing to an uncomplicated, contemporary texture in text.
Well-suited for interface copy, general-purpose print and digital typography, and informational settings where steady readability is needed. It should also work comfortably in headings and short display lines when a plain, contemporary sans tone is desired.
The overall tone is neutral and approachable, aiming for clarity over personality. Its smooth curves and restrained construction feel modern and friendly, with an understated presence that won’t compete with content.
The design appears intended as a versatile, do-it-all sans focused on legibility and an even typographic color. Its simplified lowercase construction and calm proportions suggest a goal of dependable performance across a wide range of everyday applications.
In the sample text, the rhythm remains even across mixed-case lines, and punctuation and numerals sit comfortably alongside letters without drawing attention. Diagonal forms (V, W, X, Y) are clean and stable, and rounded bowls maintain consistent fullness across sizes.