Sans Normal Adrag 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aribau Grotesk' by Emtype Foundry, 'Duplet' by Indian Type Foundry, 'Antebas' and 'Oriet' by Lafontype, 'Mercenary' by Miller Type Foundry, and 'Sailec' by Type Dynamic (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, neutral, forward-leaning, efficient, clarity, modernization, emphasis, utility, neutrality, humanist, open apertures, smooth curves, slanted, rounded terminals.
A slanted sans with smooth, rounded construction and largely monolinear strokes. Forms are clean and contemporary, mixing circular bowls with slightly squared-off joins for a crisp rhythm. Counters are open and generous, and the overall spacing feels even and readable, with a steady baseline and consistent curve tension across letters and numerals.
Works well for user interfaces, product branding, and editorial typography where a clean sans with an energetic slant can add emphasis without sacrificing legibility. It should also suit signage and presentation graphics, especially for short-to-medium text that benefits from a brisk, modern voice.
The tone is modern and matter-of-fact, with a subtle sense of motion from the italic angle. It reads as practical and approachable rather than decorative, suited to interfaces and editorial contexts that need clarity with a bit of dynamism.
The design appears intended to deliver a versatile everyday italic sans: clear, contemporary letterforms with open counters and restrained detailing, optimized for readability while adding a gentle forward motion for emphasis and hierarchy.
Round letters like O/C/G show broad, even curves; S is smooth and balanced. The lowercase has single-storey a and g, and the numeral set follows the same streamlined, contemporary logic with clear, simple silhouettes.