Sans Normal Adlay 14 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Aspira' by Durotype, 'Muller' by Fontfabric, 'Engram Pro' by Machalski, and 'Helios Antique' and 'Sonny Gothic Vol 2' by W Type Foundry (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, packaging, modern, dynamic, clean, friendly, neutral, clarity, versatility, emphasis, contemporary tone, humanist, oblique, open counters, soft curves, asymmetric terminals.
A slanted sans with smooth, rounded forms and a gently humanist construction. Strokes stay even and calm, with open counters and slightly tapered joins that keep letters from feeling mechanical. The italic angle is consistent, and the overall rhythm is lively but controlled, with compact lowercase proportions and a relatively modest x-height compared to the capitals. Numerals follow the same oblique, rounded logic and sit comfortably alongside the text without calling attention to themselves.
Works well for contemporary interfaces and product communications where an italic sans can add emphasis without becoming decorative. It also suits short headlines, brand accents, and promotional copy that benefits from a clean, energetic slant and clear letterforms at medium to large sizes.
The tone reads modern and approachable, with enough motion from the slant to feel energetic while still remaining neutral and professional. Its rounded geometry and open interiors soften the voice, making it feel friendly rather than sharp or technical.
The font appears intended as a versatile italic sans for everyday design—prioritizing clarity and a smooth reading rhythm while adding motion and character through consistent obliquing and rounded, open shapes.
The design balances circular bowls with subtly angled terminals, producing a natural reading flow in continuous text. Uppercase forms are straightforward and legible, while the lowercase adds personality through its compactness and lively oblique stance.