Sans Normal Apmeb 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Bicyclette' by Kostic (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, packaging, modern, neutral, clean, approachable, functional, versatility, legibility, clarity, modernity, rounded, open counters, generous spacing, geometric, crisp.
A clean sans with round, geometric construction and smooth curves paired with straight, confidently drawn stems. The letterforms have open counters and simple terminals, producing a clear, even rhythm in text. Proportions lean broad with comfortable internal space, while bowls and circular forms read balanced and consistent across capitals and lowercase. Overall stroke behavior stays steady and calm, emphasizing clarity over stylistic gesture.
It suits interface copy, dashboards, and product experiences where clean shapes and open counters support quick scanning. The broad proportions and steady rhythm also work well for headings and short editorial passages, as well as signage and presentation materials that need clear, modern typography.
The tone is modern and neutral, with an approachable clarity that feels practical rather than expressive. Its rounded geometry gives it a friendly, contemporary presence without becoming playful or quirky.
The design appears intended as a versatile, contemporary workhorse: a neutral sans built around rounded geometry and consistent spacing to stay readable across a range of sizes and contexts.
Uppercase forms feel straightforward and stable, with generous apertures in letters like C, G, and S helping maintain clarity. Numerals appear simple and highly legible, matching the typeface’s rounded, no-nonsense voice.