Sans Normal Apmeh 3 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Arquitecta' and 'Arquitecta Standard' by Latinotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, friendly, neutral, pragmatic, everyday text, neutral branding, legibility, modern utility, humanist, open apertures, rounded terminals, large counters, soft curves.
This sans serif shows smooth, rounded construction with largely uniform stroke thickness and softly finished terminals. Uppercase forms are clean and straightforward, while the lowercase leans humanist with open apertures and generous counters that keep shapes readable at text sizes. Curves are broad and stable (notably in C, G, O, and S), and joins are crisp without decorative detailing. Figures are simple and contemporary, with clear differentiation and a consistent, calm rhythm across the set.
It suits interface and product text, general editorial typography, and corporate communications where a clean, readable sans is needed. The open shapes and rounded forms also make it a good fit for friendly branding, wayfinding, and presentation decks that require clarity at varying sizes.
The overall tone is modern and approachable, balancing neutrality with a mild warmth from its rounded shaping. It feels practical and unobtrusive rather than stylistic or expressive, making it easy to pair with many visual systems. The letterforms convey clarity and quiet confidence without seeming rigid.
The design appears intended as a versatile everyday sans with a contemporary, rounded-humanist flavor. It prioritizes legibility and even texture in paragraphs while keeping forms simple enough for broad deployment across digital and print contexts.
Spacing in the sample text reads even and steady, with comfortable internal whitespace and an unforced texture across lines. The lowercase ‘a’ is single-storey and the ‘g’ is single-storey, reinforcing a more informal, humanist feel within an otherwise clean, contemporary sans. Punctuation and numerals appear visually consistent with the main alphabet, supporting mixed-content settings.