Sans Normal Kemat 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Interval Next' by Mostardesign, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, modern, punchy, impact, speed, modernity, emphasis, clarity, rounded, oblique, compact, clean, heavy.
A heavy, oblique sans with smooth, rounded contours and a compact footprint. Strokes stay largely uniform, with broad curves and softly squared terminals that keep counters open for the weight. The slant is consistent and the letterforms feel slightly compressed, with simple, geometric construction and minimal detailing that favors clarity over nuance. Numerals share the same dense, forward-leaning rhythm and wide curves, producing strong, even color in text.
Best suited for display settings such as headlines, posters, and brand marks where bold, slanted forms can deliver instant emphasis. It also fits sports and active-lifestyle graphics, promotional materials, and packaging that benefits from compact, high-contrast-in-size lettering. In longer passages, it works most comfortably at larger sizes where its dense weight and tight shapes have room to breathe.
The overall tone is energetic and forceful, with a forward-leaning stance that suggests speed and momentum. Its rounded geometry keeps the boldness from feeling harsh, balancing confidence with approachability. The result feels contemporary and athletic, suited to messaging that needs to sound direct and high-impact.
This design appears intended as a high-impact, modern sans that combines a strong display weight with a consistent oblique angle to convey movement. Its rounded, geometric shaping aims for broad legibility while keeping a contemporary, athletic feel.
The combination of compact proportions and strong weight creates tight, emphatic word shapes, especially in all-caps. Curved letters (C, G, O, S) read particularly smooth, while diagonals (A, V, W, X, Y) reinforce the sense of motion created by the slant.