Sans Normal Likor 12 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Fact' by ParaType, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Balgin' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, labels, sporty, urgent, confident, modern, punchy, attention grabbing, space saving, dynamic emphasis, brand impact, slanted, compact, heavy, rounded, energetic.
A compact, heavy sans with a pronounced forward slant and tightly controlled proportions. Strokes are thick and largely monolinear, with rounded bowls and softened corners that keep the mass feeling smooth rather than sharp. Counters are relatively small, apertures are fairly closed, and the overall rhythm is dense and steady, producing strong color on the page. Forms lean on simple geometric curves with sturdy joins, giving both uppercase and lowercase a cohesive, no-nonsense silhouette.
Best suited to headlines and display settings where impact and speed are priorities, such as sports branding, event posters, packaging, and bold labels. It can also work for short callouts or UI banner text where a compact, high-energy voice is needed, but its dense texture favors larger sizes over long passages.
The overall tone is energetic and assertive, with a brisk, sporty momentum created by the slant and condensed feel. It reads as confident and modern, designed to grab attention quickly and project strength rather than delicacy.
The design appears intended to deliver maximum emphasis in a tight footprint, combining a strong slanted stance with rounded, geometric construction for a contemporary, athletic voice.
At larger sizes the rounded geometry and compact spacing create a cohesive, poster-like texture, while the tight counters suggest it will feel most comfortable in short bursts of text. Numerals and capitals carry the same heavy, forward-driving posture, keeping mixed-case settings visually unified.