Sans Normal Bimor 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice; 'Fact' by ParaType; and 'Core Gothic N', 'Core Sans N', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, signage, editorial, branding, packaging, modern, neutral, clean, friendly, versatility, clarity, modernity, approachability, geometric, rounded, even, boldish, open.
A clean, geometric sans with broadly circular bowls and smooth, even curves. Strokes are uniform and steady, with squared terminals and minimal modulation, giving the letters a solid, consistent color on the page. Uppercase forms are straightforward and symmetrical, while lowercase characters use simple, contemporary constructions with open counters and a single-storey “a.” Numerals are similarly rounded and sturdy, with clear, uncomplicated silhouettes suited to dense settings.
This font fits interface typography, wayfinding, and general-purpose editorial layouts where a clear, modern sans is needed. Its sturdy, rounded construction also makes it a good candidate for brand systems and packaging that want a contemporary, approachable voice.
The overall tone is modern and neutral, leaning friendly due to its round forms and generous interior space. It reads as practical and contemporary rather than expressive, projecting clarity and confidence without feeling cold.
The design appears intended as a versatile, no-nonsense geometric sans that prioritizes clarity, consistency, and broad usability across headlines and text. Its restrained detailing and stable proportions suggest a focus on dependable everyday typography.
Spacing and rhythm appear even and stable, supporting continuous reading and consistent word shapes. The geometry is prominent across both cases, with a slightly robust presence that helps maintain clarity in display sizes as well as longer lines.