Sans Normal Olbob 3 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Escuela' by Cuchi, qué tipo; 'HD Node' and 'HD Node Sans' by HyperDeluxe; 'Martian Grotesk' by Martian Fonts; 'Otoiwo Grotesk' by Pepper Type; 'Frygia' by Stawix; and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, confident, modern, approachable, utilitarian, impact, clarity, approachability, modernity, versatility, geometric, rounded, clean, compact, sturdy.
A heavy, clean sans with rounded, geometric construction and largely uniform strokes. Curves are broad and smooth, counters are generous, and terminals tend toward squared or softly rounded endings rather than sharp tapers. The lowercase shows a tall x-height with short ascenders/descenders, giving the face a compact, efficient vertical rhythm. Spacing appears even and sturdy, with simplified forms that favor clarity over delicacy.
This font suits short-to-medium display copy where strong presence and quick readability matter, such as headlines, posters, brand marks, packaging callouts, and retail or wayfinding signage. It can also work for UI labels or emphasis text when a friendly, solid voice is desired.
The overall tone is confident and friendly, with a no-nonsense modernity. Its rounded geometry and solid color make it feel approachable and contemporary, while the compact proportions lend a practical, workmanlike character.
The design appears intended to deliver a contemporary, highly legible sans that maintains warmth through rounded geometry while keeping forms simple and robust for strong impact across sizes.
Uppercase shapes read as clean and stable, with wide bowls and straightforward joins. Numerals are similarly sturdy and highly legible at a glance, matching the font’s blocky, rounded rhythm.